Cleansing is the very first step in any successful skincare routine and it’s the foundation that allows your active serums to work their magic. Without properly cleansing, even the most powerful products can’t penetrate the skin the way they should.

It’s important to cleanse both morning and night, and to double cleanse each time. In the morning, you’re removing sweat, oil, and toxins your skin produces overnight. At night, you’re also washing away the dust, dirt, pollution, sunscreen, and makeup your skin has collected throughout the day. The first cleanse breaks down makeup, SPF, and surface grime, while the second goes deeper to clear away sweat, oil and other impurities from within the pores.

When cleansing is skipped or rushed, pores can become clogged, leading to breakouts, congestion, dullness, and uneven texture. But when you double cleanse consistently, your skin feels fresh, balanced, and perfectly prepped to soak up all the benefits of your active serums and moisturisers. Skins that are oily, breakout-prone or even thickened and rough in texture need an exfoliating cleanser as their second cleanse to help deep clean and resurface the skin to create the perfect base for your active serums to work their magic.